Research Papers in Journals:


Publications-2018:

 Mann, B. S. and Sahni, S. K. (2018), “Moderating Impact Of Gender On Dimensions Driving Behavioral Intention Of Internet Banking”, to be published in the forthcoming issue of The Journal of Bank Management, ICFAI Publications.
 Sahni, S. K. and Ahuja, Y. (2018), “Examining the Inter-relationship between Reference group, Media Influence, Individual Factors and Purchase Intention of the Indian Tweenagers” paper accepted in Business and Social Sciences Journal.
 Sahni, S. K. and Bhamra, M. (2018), “Unraveling the Personality Traits moderated by Locus of Control of Green Products: A Conceptual Analysis”, Asian Journal of Management,Vol. 9, No. 2 (To be published in April-Jun,2018).
“Structural Equation Modelling of Political Marketing Strategies adopted by Political Parties” in Journal of Management Research and Analysis, July-September, 2018, Vol.5, Issue 3, pp. 319-326, DOI: 10.18231/2394-2770.2018.0050
“Voters Perception towards Branding among Indian Politicians” in Asian Journal of Management, January- March 2018, Vol. 9, Issue 1, pp. 107-112, ISSN 0976-495X (Print) 2321-5763 (Online), DOI: 10.5958/2321-5763.2018.00016.1.

Publications-2017:

 Sahni, S. K. and Ahuja, Y. (2017), “Determinants of Indian Tween Consumer’s Purchase Intention- A study of Delhi, NCR”, Researchers World – Journal of Arts, Science & Commerce, Volume VIII, Issue –1.2
 Sahni, S. K. and Ahuja, Y. (2017), “Reviewing the Buzzing Tweenager Segment in India”, Asian Journal of Management.
 Sahni, S. K. and Ahuja, Y. (2017), “Budding Tweenager Consumer Segment – A Comprehensive Literature Review”, Asian Journal of Research in Business Economics and Management, Vol. 7, No.3, March, pp. 94-106
 Sahni, S. K. and Ahuja, Y. (2017), “An Empirical Study: Exploring the Factors Influencing Tweenagers’ Purchase Intention”, Journal of Commerce & Management Thought, Vol. 8, No. 2, pp. 338-349.
 Sahni, S. K. and Ahuja, Y. (2017), “Marketing to Tweenagers’: Delving into their Choice of Media and its Influence on their Purchase Intention", Vol. 9, No. 9, Pacific Business Review International (ISSN 0974 438X).


Publications-2016:

Kapila Munish, Singla Anju and Gupta M.L: IMPACT OF MICROCREDIT ON WOMEN EMPOWERMENT IN INDIA: AN EMPIRICAL STUDY OF PUNJAB STATE World Congress on Engineering 2016 29th June to 1st July, 2016 at London.
Gandhian Swaraj- A Tenet of Modern Political Marketing” in edited book by Kumud Chawla In conference post-independence India and the relevance of Gandhian values on November 10,2016, organized by Center for Gandhian Studies, Arya College, Ludhiana, India.
“Emergence Of All Women Bank: An Assessment Of Opportunities And Challenges” in International Journal of Business Management and Scientific Research ,Sep. 2016, Vol. 21, pp. 09-16,ISSN 2394-6636.
“The Chapter Ends Before it Begins ?- An evaluation of the Case of RIL in Punjab” in International Journal of Business Management and Scientific Research ,June 2016, Vol. 18, pp. 33-38 ,ISSN 2394-6636.

Publications-2015:

 Mann, B. S. and Sahni, S. K. (2015), “Exploring the drivers of status consumption: Flaunting for the wedding occasion”, International Journal of Market Research(IJMR), Vol. 57. No.2, SAGE Publications.
Kapila Munish, Singla Anju and Gupta M.L, “Role of Microfinance in Generating Income and Employment of Rural Households in Punjab-An Econometric Approach” published in Indian Journal of Economics and Development Volume 11 No.2 (April-June, 2015) Print-ISSN No- ISSN (Online) : 2322-0430, ISSN (Print) : 2277-5412 (Acceptance Received).
Business Mathematics (2015) Kalyani Publications (ISBN No. 978-93-272-5657-4)- a Text book for B Com(professional)
“An Empirical Study on Factors affecting the Brand among Indian Politicians” in Book proceedings on EBM , 2015 , Vol. II, ISBN 978-93-84935-18-4 pp.191-95 at international conference on Evidence Based Management 2015 (ICEBM 2015) on March 20-21,2015 at BITS Pilani, India.

Publications-2014:

Gupta M.L. and Kapila Munish, “Performance of Self Help Groups in Ludhiana District of Punjab” Published in international journal of Scientific Research (June, 2014) Volume 3, Issue-6 an International Refereed Journal, ISSN No: 2277-8179.
Gupta M.L. and Kapila Munish, “Quality of Self Help Groups in Punjab” published in DCAS Journal of Management and IT Applications Volume 3, No.2 (January-June, 2014) (ISSN 2277 – 9728.).
“Global Marketing Practices in Political Systems: A Comparative Study of Selected Countries” in International Journal of management & computing Sciences(IJMCS) 2014, Vol.4, No. 2, ISSN 2231-3303 pp. 58-65 at 11th International conference of Management and Behavioral Sciences, on June 28-29, 2014 University of Calgary Alberta, Canada


Publications-2013:

 Mann, B. S. and Sahni, S. K. (2013), “Role of Trust and Customer loyalty in reducing perceived security risk in Internet Banking”, International Journal of Electronic Business, Vol. 10, No. 4, Inderscience Publishers.
Gupta M.L. and Kapila Munish, “Impact of Microfinance Programmes on Women’s Lives: A study of Ludhiana District” Published in International Journal of Research in Commerce, IT and Management Vol. 3, issue 08 (August, 2013) ISSN 2231-5756.
“Swift Code- An intelligent Web enabled architecture in International Banking 2012” in “ Indian Banking Industry- Issues, Challenges & Opportunities 2013” Ch No. 6, pp 65-96 edited by Dr R K Uppal (Malaout)

Publications-2012:

 Mann, B. S. and Sahni, S. K. (2012), “Profiling Adopter categories of Internet Banking in India: An Empirical Study”, Vision- The Journal of Business Perspective, Vol. 16, No. 4, 283-295, (Dec), SAGE Publications.
Gupta M.L. and Kapila Munish , “The State of SHGs in India: Outreach and Agency Participation” Published in proceedings of International Conference on India’s Emergence in Global Scenario (GCOM-2012)  held on 12-14 January, 2012 at Gitarattan International Business School.
Gupta M.L. and Kapila Munish, “ Impact of Microfinance On Social Status of Rural Women In Ludhiana District” Published in IFRSA Business Review (June,2012) volume 2, Issue-2 an International Refereed Journal, Print-ISSN No- ISSN (Online) : 2249-5444 , ISSN (Print) : 2249-8168

Publications-2011:

 Mann, B. S. and Sahni, S. K. (2011), “Inter-Relationship of Web Site Interactivity and Customer Outcomes: Building Trust in Internet Banking Web Site”, Global Business Review, Vol.12, 99-115, (Feb), SAGE Publications.

Publications-2008:

 Mann, B. S. and Sahni, S. K. (2008), “Customer Service Quality and Loyalty in Private and Public sector Internet Banks”, Gyan Management Journal, Jan – June(2008), Vol. 2, No.1.

“Impact of Information Technology on Indian Banking Sector”in ‘ Changing Scenario of Indian Banking” 2008 Ch. No. 8, pp. 118-127 Edited by Dr. R.K.Uppal (Malaout)
“The Roadmap for Foreign Direct Investment in Indian Banking sector: an assessment 2006” in Indian Banking Industry in 2020” Ch. No. 6 pp. 99-111 Edited by RK Uppal (2008)


Publications-2007:

 Mann, B. S. and Sahni, S. K. (2007), “Internet Banking: Problems and Prospects”, Indian Bankers Association, Journal of Indian Bankers, India, Vol. 4, No. 2(April).
Presented a paper On Retention Strategies in BPO sector in Indian Industry at National Seminar on Talent Management at GNIMT, Ludhiana (2007).

Conferences Attended by GNIMT Faculty:


Year 2018:

 Sahni, S. K. and Singh, L. (2018) Paper accepted at the International Conference on ‘Management Imperatives for Sustainable Growth’, to be held at IBS, Gurgaon on August 24, 2018. Paper entitled, ‘The Overlooked Dimensions of Materialism influencing the Consumption of Counterfeit Products – A conceptual Framework’.
Workshop on Qualitative research Methodology organized by HRDC, Lovely Professional University from Sept. 29-30,2018
Attended a Workshop on Qualitative research Methodology organized by HRDC, Lovely Professional University from Sept. 29-30,2018

Year 2017:

 Sahni, S. K. and Ahuja, Y. (2017) Paper presented entitled ‘Understanding the Influencers of brand importance on Tweenagers’ Purchase Intention: Perspectives for Developing Brand Strategies’, International Conference on Strategic Management: Delivering Business Goals held at University Business School (UBS), Punjab University, December 21st , 2017, Chandigarh.
 Sahni, S. K. and Singh, L. (2017) Paper presented entitled, “Moderating Influence of Face-Work on Culture and Behavioral Intention Towards Counterfeit Products”, Conference of Emerging Markets Conference at IIM Lucknow (Noida Campus) in
January 2017.
 Sahni, S. K. and Khanna, A. (2017) Paper presented entitled, “The Shifting outlook of Instant Messaging: Demographics as a Moderator Affecting the Adoption of Whatsapp", held at the 7 th  IIM Ahmedabad, Conference on Marketing in Emerging
Economies, 2017.
 Sahni, S. K. and Singh, L. (2017) Paper presented entitled, “The Overlooked Dimension of Materialism Influencing the Consumption of Counterfeit Products – A Conceptual Framework”, held at the 7 th  IIM Ahmedabad, Conference on Marketing
in Emerging Economies, 2017.
 Sahni, S. K. and Kaur, S. (2017) Paper presented entitled, “Promoting Stewardship Behavior in Channel Distribution”, held at the 7 th  IIM Ahmedabad, Conference on Marketing in Emerging Economies, 2017.
Kapila Munish and Kaur Harjot: Performance of Self Help Groups in Hoshiarpur District of Punjab, India:An Empirical Analysis International Journal Of Engineering Technology, Management And Applied Sciences April 2017, Volume 5, Issue 4 , ISSN 2349-4476
Kapila Munish, Singla Anju and Gupta M.L :Microfinance as a Tool for Poverty Alleviation
and Income Generation 2ndInternational Conference on Evidence Based Management 2017 (ICEBM2017) March 17-18, 2017 BITS Pilani, Pilani, Rajasthan, India.

Kapila Munish, Singla Anju and Gupta M.L :Does Microfinance Really Empower Women?-An Empirical AnalysisINTERNATIONAL SYMPOSIUM ON FRONTIERS OF INFRASTRUCTURE FINANCE ISFIF- 2017 December 14-15, 2017

Year 2016:

 Sahni, S. K. and Ahuja, Y. (2016) Poster presented, “Appraising the Indian Tweenagers’ Choice of Media and its Impact on their Purchase Intention”, Conference (MARCON, 2016) held between December 22-24, at IIM Calcutta.
 Sahni, S. K. and Ahuja, Y. (2016) Paper presented entitled “Todays’ Tween Tomorrows’ Customer: A Holistic Model towards understanding the Consumer Group for Gaining a Sustainable Competitive Advantage”, at IIM Shillong, India, held in March, 2016.
 Sahni, S. K. and Ahuja, Y. (2016) Paper presented entitled “Unraveling the Tweenager Segment on the Dimensions of Brand Importance, Materialism and Influence Strategies”, at IIT Delhi, Conference on Brand Management (CBM2016), April, 2016.
 Sahni, S. K. and Ahuja, Y. (2016) Paper accepted entitled “Exploring the Dimensions Pertaining to the Budding Tweens Segment”, at IIM Indore, (CERE, 2016), May, 2016.
Kapila Munish, Singla Anju and Kaur Harjot: Poverty Alleviation and Income Generation of Rural Households through Self Help Groups (SHGs) in Punjab selected for presentation at INTERNATIONAL CONFERENCE ON FINANCIAL MARKETS AND CORPORATE FINANCE IIT, Madras 12 to 13th August 2016.
The Research paper title “Gandhian Swaraj- A Tenet of Modern Political Marketing” at In conference post-independence India and the relevance of Gandhian values on November 10,2016, organized by Center for Gandhian Studies, Arya College, Ludhiana, India.
Attended a ICSSR sponsored National Seminar on Foreign Direct Investment- An Impetus for India’s Growth” organized by Guru Nanak Khalsa College for Women, Ludhiana on Feb.6, 2016

Year 2015:

 Sahni, S. K. and Bhamra, M. (2015) Paper presented entitled “Facilitating and Inhibiting Factors Influencing Purchase Intention of Green Products”, at International Conference on Evidence Based Management 2015 (ICEBM2015) AT Birla Institute
of Technology& Science (BITS), Pilani, Rajasthan, India, held in March, 2015.

 Sahni, S. K. and Ahuja, Y. (2015) Poster presented, “Unfurling the Dimensions Influencing the Decision Making of the Indian Tweens’ Segment: A Conceptual Analysis”, at IIM Ahmedabad, India, held on 7 th Jan, 2015.
 Mann, B. S. and Sahni, S. K.(2015) Paper accepted entitled “A Substantial Impact of Emotions on Status Consumption: An Indian Wedding Perspective”, at IIM Ahmedabad, India, held on 7 th Jan, 2015.

Year 2014:

 Sahni, S. K. and Ahuja, Y. (2014) Poster presented, “Exploring the Documented Work Pertaining to The Budding Tweens’ Market”, at IIM Kozhikode, India, held onNov 5-8, 2014.
 Mann, B. S. and Sahni, S. K. (2014)Paper presented entitled “Exploring the Drivers of Status Consumption: Flaunting for the Wedding Occasion”, presented at 2014 Annual Conference on Listening to Consumers of Emerging Markets, held at Indian
Institute of Management Lucknow (IIML) Noida Campus, from 9-11 th Jan, 2014 at NCR Delhi, India.
The research paper titled “The chapter ends Before It Begins?-An Evaluation of the case of RIL in Punjab” at the National Conference on Business Innovation & Mangement organized by GNIMT with PCMA on March 01, 2014

Year 2013:

 Mann, B. S. and Sahni, S. K. (2013) Paper presented and published in proceedings entitled “Cutural Dimensions driving Decision Making Styles in the Indian Context”, presented at International Conference on Research in Marketing, ICRM-2013, held at Indian Institute of Technology (IIT) on 21-22 nd December, 2013 at New Delhi, India.

Year 2012:
The research paper titled “labour Standards of ILO Vs. WTO-The Conflicting Scenario at the Global level” at the National Conference on Entrepreneurship and Family Business organized by VSCMT with PCMA on March 17,2012
The research paper titled “Swift Code- An intelligent Web enabled architecture in International Banking 2012” at the National Conference on Global Changes: Mapping Excellence policies for Better India organized by DAV College Malout on Feb 03-04,2012

Year 2011:

 Mann, B. S. and Sahni, S. K. (2011) Paper presented and published entitled “Roadblocks and Facilitators of Internet Banking”, in 4 th IIMA Conference on ‘Marketing in Emerging Economies’, Jan 5-7, 2011, Indian Institute of Management, Ahmedabad, (India).

Year 2010:

 Sahni, S. K. (2010), Paper presented and published in National conference on ‘Managing Global Business in Competitive Business Environment’, on paper entitled ‘Indian agriculture Sector in the World Trade Organization Regime’, at Rattan Group
of Institutions, Mohali, Chandigarh, India as on May, 01, 2010.

Year 2009:

 Sahni, S. K. (2009), Paper presented in National Conference on ‘Emerging Paradigms in Management Practices’, on paper entitled ‘Offering Quality Services in E-banking Arena”, 5th Dec’ 2009 at GNIMT, Ludhiana (India).

Year 2008:

 Sahni, S. K. (2008), National Seminar on ‘Innovation in IT Research andApplications’, 26 th April’ 2008 at GNIMT, Ludhiana (India).

Year 2007:
The research paper entitled ‘Swiss formula Versus ABI formula: An Attempt to Harmonize methods of Negotiating Tariff Reduction’ at the international seminar on organized by Guru Nanak Institute of Management & Technologies (GNIMT) Ludhiana on May05, 2007
The research paper titled “Six Sigma- A Tool Toward Perfection” at the national level seminar on “Management Changes For Organizational Excellence” organized by GJIMT, Mohali (Pb.) on Dec 1, 2007 is accepted for publication.
The research paper titled “The Roadmap for F.D.I. in Banking Sector in India: an Assessment” at the national level seminar on Banking in the New Millennium: – Issues, Challenges and Strategies organized by Dept. of Economics D.A.V. College Malout (Pb.) on Feb24-25-2007 and has published.
The paper titled “Labor Standards at WTO- A Bone of Contention” at the national level seminar on ‘Impact Of WTO on Different Sectors of the Indian Economy’ organized by Dept. of Economics S.A.Jain College Ambala city on Mar10,2007.
The paper titled “Plagiarism: A Special Case under Intellectual Property Rights” at the national level seminar on ‘Moral Rights of Copyrights Holders’ Organized by P.G. Dept. of Economics and Business, Kamla Nehru College for Women Phagwara on Mar24-25,2007.
The Paper titled “Impact of Information Technology on Indian Banking Sector” selected for publication in a book ‘Indian Banking Industry and Dynamic Changes’ going to be edited by Dr. R.K.Uppal, D.A.V. College Malout

An article titled “Industrial Backwardness of Punjab” published in college Magazine Deep Shikha and was acclaimed as Best article writer of Commerce Section.

Year 2006:
Attended a National level Seminar on “Second Generation Reform: Prospects and Challenge” organized by P.G. Dept.of Commerce And Economics, A.S.S.M. College, Mukandpur,(Nsr.) from Sep -30 to Oct-01, 2006.

Attended a workshop / conference on “Improving Spoken English in Rural Punjab” organized by Dept. of English, A.SS.M. College, Mukandpur,(Nsr.) on Dec09-10,2006
Organized and Attended ECO-FEST in Guru Nanak Bhawan, G.N.D. University Amritsar Feb. 2006,

Year 2005:
Attended a National level Seminar on “Exploring Alternate Paradigm of Education Today” Organized by Dept. of Political Science, B.U.C.College, Batala (Pb.)on Feb05-06-2005

Attended a National Level Seminar on “Gender Discriminatory Practices-Female Foeticide” sponsored by Education International Canadian Teachers’ Federation and VIKASINI-Centre for women’s Development (AIACHE), New Delhi, Feb11-12, 2005.


Teacher’s Orientation and Officer Training Programs Attended :

Attended workshop on training Software ATLAS-li version 8 organised by HRDC, LPU Phagwara
Attended a 3 days workshop on Students Orientation and Induction” organized by HVPE center at IKGPTU from 07-07-2018 to 09-07-2018.
Attended a 7 Days NSS training program organized by NSS Training Center Panjabi University Patiala from 20-02-2018 to 26-02-2018.
Attended 1 day workshop on “Accreditation Awareness” held at Punjab Institute of Technology , Kapurthala on Feb.17, 2016.
Attended 3 days workshop on “Quality Initiatives in Technical Educational Institutions” organized by Guru Nanak Engineering College, Ludhiana from 24-26 December 2015
Attended 8 days workshop on “Human Values and Professional Ethics” organised by IRCUHV , PTU Kapurthalla at SUSCET Tangori from Dec 14 to Dec 21,2014
Attended 5 days Faculty Development Program on “Research Techniques, Methods and Case study” organized by PTU Kapurthalla at GNIMT Ludhiana from July 14 to July 18, 2014
Attended 3 days workshop on Youth coordinators at PTU Kapurthalla
Attended a workshop on “How to pitch a customer in the market” organized by HDFC Standard Life insurance ( Area Manager Mr. Arun) on May23, 2009.

Attended a workshop on “ How to write an Effective Management Thesis” at INC ZO Gurgaon from 01-01-2008 to 03-01-2008
Attended a conference on “How to write an effective Case Study” in INC Panchkula in Nov ,2007
Successfully completed a one-month comprehensive training program (from June 30-Aug 5, 2007) at Hyderabad on the course ‘Quantitative Techniques’ organized by the Headquarters of ICFAI National College.

Training & Placement (Faculty)


GNIMT organizes various National/International Seminars, conducts workshops & faculty Development Programmes for ensuring holistic development of faculty.

ISTE Sponsored AICTE Approved STTPs

>> One week Training Programme on ‘Role of HRM in New Millenium’
>> One week Training Programme on ‘Emerging Trends in Financial Services’
>> STTP on ‘Talent Management’
>> Faculty Awareness ‘Campus on Entrepreneurship'(FACE)
>> National Seminar on ‘Business Innovation & Management’
>> International Seminar on Management Challenges in the present Ero
>> National Seminar on ‘Customer Relationship Management’
>> National Seminar on ‘Entrepreneurship Opportunities and Challenges’
>> National Level Student Competition ‘Infovision 2003-2015’
>> National Seminar on ‘Career options in Management & Information Tech.’
>> Workshop on HVPE (Human Values & Professional Ethics)
>> National Seminar on ‘Emerging Trends in Management’
>> National Seminar on ‘Retail Management’
>> National Seminar on ‘Management Agenda-2010’
>> PTU approved FDP on ‘Role of emotional intelligence & interpersonal effectiveness in Learning’
>> One week workshop on ‘Tryst with Learning’, ‘Experiential Learning’ & ‘Research Methodology’